51 Types of Blog Posts to Help Grow Your Audience


Welcome to the blogosphere. A place where everyone wants to stand out, be entertaining, gain adoring fans, and get more Internet fame. You, my friend, have many options before you for the types of blog posts you can write as you become the Internet star you were always meant to be. Below, I have included a list of 51 types of blog posts. Not only can your types of content vary, but the format and delivery of your content can differ (see the quick lists directly below).

Just remember: You don’t need hundreds of thousands of readers to accomplish your goals (unless your goal is to outfame Riff Raff—which I hope you do). Most bloggers just need to aim for a few hundred (or perhaps a few thousand) loyal readers in order to accomplish their goals, such as building community, selling products/services, starting a membership blog, etc.

As you begin blogging regularly, use this list of blog post types to keep your blog fresh. Varying the types of blog posts you write can help you determine what works best for your readers. Different posts also attract people who like to learn (or be entertained) in different ways. Being diverse also expands your creativity and helps you create more valuable material. Try one new post type each week for a month to see how it works for you.

Blog Post Formats

Flagship: The type of post you want your blog and your brand to be defined by. Usually pretty lengthy. Best fit for in-depth tutorials, manifestos, and guides or lessons.
Epic: Posts that contain high-quality humor, training, stories, or guidance.
Standard: A typical, mid-length post that offers insight, knowledge, and/or entertainment to your readers.
Update: Quick posts that share news, quotes, tips, or inspiration.
Series: A set of related posts.
Regular Features: Usually weekly or monthly posts that have the same theme. Ex: Thirsty Thursday Drink Recipes, or Ask Rebecca Your Relationship Questions, etc.

Blog Post Mediums

Videos (pre-recorded seminars, tips, quick notes, classes)
Live Video (broadcasts or Q & A’s)
Audio (Podcast)
Presentations (including slideshows or screen recordings)
Mix of one or more method in the same post

51 Types of Blog Posts You Can Start Using Today

  1. Tutorials (text, images, screencasts or videos, audio instruction)
  2. Lists
  3. Inspirational/Motivational
  4. How To Articles (DIY posts, recipes, quick tips)
  5. Current Events/Hot Topics (including controversial topics, news related to your industry, parallels between events and your work, ex: 5 Lessons Lady Gaga Teaches Us About Twitter)
  6. Predictions (how new legislation or product releases might affect your readers, etc.)
  7. Personal Stories/Anecdotes (use these to establish connections and show similarities between you and your readers)
  8. Life Lessons/Parables/Sermons (emotional help, relationship advice, life coaching, personal development)
  9. Educational/Informative Posts (to help establish your expertise)
  10. Case Studies/Statistics (facts and figures make you look even sexier than you already are, so do some research and give takeaways, key findings, ways to implement the new information, etc.)
  11. Reviews (restaurants, events, software, movies, books, music, gadgets, and other products of interest to your readers)
  12. Definition Posts (explain industry jargon–after all, how many times do you search “what is a _____” online and expect/desire more than a simple Merriam-Webster definition?)
  13. Beginner’s Guides (get people started on major projects or acquainted with your industry)
  14. Compilations/Resource Sharing (other resources around the Interwebs)
  15. Resources You’ve Created (eBooks, manifestos, special reports, freebies, etc.)
  16. Expert Roundtables/Roundups/Panels (ask experts in your field to comment on a certain topic and collect their responses to create one helpful, seamless article)
  17. Checklists (to help your readers complete repetitive/difficult/important tasks completely and efficiently)
  18. Interviews
  19. Profile Posts (on a person, business, organization, or movement)
  20. Problem Solving (present a common problem your reader/industry may have, then offer solutions)
  21. Progress Posts (status, _____ gained so far, future outlook)
  22. Behind-the-Scenes Posts (how you do/make something, how you got to your first 100 fans on FB, how you look when you wake up and how you style your hair on a bad hair day, etc. )
  23. Humorous/Parody/Sarcastic Posts
  24. Guest Posts
  25. Portfolio/Share Client Work (just finished a batch of invitations/a website/a photo shoot? Share.)
  26. FAQs
  27. Reader Feedback Posts (surveys, specific questions, etc.)
  28. Infographics (share important statistics or messages graphically)
  29. Memes/Comics/Cartoons
  30. Cheat Sheets (including study guides, tips, tricks, methods, shortcuts, rules, etc.)
  31. Projects/Goals (invite your readers to complete a goal/project with you–ex. go vegan for 30 days, start a blog, etc.–then post regular updates and encourage community interaction)
  32. Contests/Sweepstakes
  33. Giveaways/Drawings
  34. Personal Quizzes (“What type of _____ are you?” Choose topics that are fun/helpful for your readership)
  35. Seminars/Webinars (can be pre-recorded or live—psst here are my posts on types of webinars you can host and how to host workshops)
  36. Q&A, Office Hours
  37. In-depth answers to reader questions (take a question and make a whole post/series from it)
  38. Manifestos/Rants
  39. Awareness/Calls to Action/Cause Posts
  40. Best of/Top _____
  41. Image Collections or Image Collages (my trip to Italy in pictures, the hot new looks of the year, ways to wear a scarf)
  42. Events/Announcements/Updates (1-yr blog anniversary, upcoming party, new product releases)
  43. Testimonials/Client Achievement Videos
  44. Customer Showcase (unique ways clients are using your tools, exciting customer achievements)
  45. Product Use Tips (your own products, others’ products–how to get the most out of _______)
  46. Meet The Team (introduce readers to your staff or bloggers–one per post or multiple people per post)
  47. Entertainment
  48. Quotes/Pins (or quote/pin roundups)
  49. Your Response to Other Posts/Videos/Content on the Web
  50. Revamped Posts/Follow-up (Has a lot changed on Twitter since you wrote that post 3 yrs ago? Did you reach the three goals you set out to achieve in that blog post from a month ago? Update people.)
  51. Pick of the Week or Month (clothes, books, blogs, resources, etc.)

So, what do you think? What other post types do you like?

Photo: © Omid Armin – Unsplash.com

  1. Regina! Again – Genius! Thank you so much for putting together such valuable information. I can tend to get stuck on what to write about and having this structure is so helpful for getting ideas flowing. I wonder if you have a particular idea about what to do with a one year blog anniversary post? One obvious idea is a giveaway. I wonder given that I have a non-product driven business if you have any other ideas? List of top blogs over the year or have them organized by theme? Use this time to ask for reader feedback on what they would like me to address?

    Thanks so much,


    1. Amy, yes! You completely just gave me another post idea (if you don’t mind): How to Celebrate Your Blog’s Birthday or ___ Types of Blog Posts to Celebrate Your Blog’s Birthday, etc., etc., you get the point. I’ll think of a better title later.

      Anyhow . . . I think your blogiversary/blog b-day is a great time to promote + grow your blog. I’ve seen them work really well for some people, but, since I find it hard to really pinpoint a start for my blog (I had a consulting website that I blogged on every once in a while, then I started blogging regularly, then I switched domains), I’ve never done one myself.

      I’m going to get together a few post/event suggestions for you. I’ll re-comment once they’re ready.
      Excellent question and THANK YOU for the inspiration for a post–again, hope you don’t mind!

      1. Regina:

        I am so glad that I gave you idea! It’s like you said, that’s the way these things work – we feed off of each other hopefully. 🙂 I feel you have given me a lot already, so I am pleased to have given you a good idea. I would love to see your post.



  2. HI Regina:

    So I took the scary plunge and did a reader survey post yesterday. It was really scary. I worried that no one would comment. I got one person who answered me directly to my email with some vague information about what they would like to see in the future. But besides that, I have to say – NADA. Not one comment. Any ideas?

    Thanks in advance for any insights you might have.

    1. Amy, that’s great that you did something scary.

      Side note, just saw a beautiful graphic of this Georgia O’Keeffe quote today: “I’ve been absolutely terrified every moment of my life – and I’ve never let it keep me from doing a single thing I wanted to do.”

      It made me remember so many of the things I’ve done in business that were ridiculously scary. The reward is always greater than the fear, even if I only learned not to do the same thing in the same way again. But, anyhow . . .

      Did you deliver the survey solely on your website? I don’t know what’s happening right now, but the Internet won’t let me get to your site. I get an error when I click on the link in your name or type it in manually. I know that can happen sometimes with web hosts.

      Without seeing the survey, I just have a few questions that I hope you don’t mind. Did you make it available anywhere other than your site? How long was it? What was your main goal with the survey? What is your goal right now–to get the survey out in different places (ex: Facebook, email, other social media)?

      1. HI Regina:

        Thanks so much for the wonderful quote, it’s a great reminder about the need to do scary stuff, even if it flops! I find practicing taking risks makes my risk taking muscles stronger for the next challenge! Your encouragement helps too. About the link, I wonder if I missed the second “T” when I typed in my website here. it’s http://foxboroarttherapy.com/reader-survey/

        My goals: To get more people commenting on the blog. To gather ideas for blog posts that would interest and engage my readers.

        Where I Post: my business FB page, my university FB page, local art therapy organization FB page, LinkedIN, Google +, my alumni listserv, my list. (this is the normal list of sites)

        Given your questions, I wonder if I was not structured or detailed enough, perhaps?

        Any brief feedback or tips you may have are greatly appreciated, many thanks!

        Here’s the text for the blog post:
        Dear You:
        This week, instead of me talking, I’d like to hear you do some talking.
        I invite you to ask me questions, tell me your desires, your worries, or your needs. Tell me about the topics that you would like to see addressed on this blog.
        What is irking you? What is your burning question? What’s keeping you up at night? I will blog about as many of these issues as I can.

        Some sample ideas might include:
        Would you benefit from a list of ideas about how to maintain a healthier work/life balance and good self-care? Do you need strategies for managing anxiety? Are you looking for creative ways to reduce stress? Do you wish you could be in a relationship without feeling like you lose yourself? Or, if you have thought about therapy, but aren’t sure, do you have questions about the process of therapy? Are you wondering how we might use art in session?
        I want to be sure that I am addressing the issues that matter to you. You can provide your ideas below in the comments. I can’t wait to hear from you!

        All the Best,

        1. Amy, I think the text you included with the post is wonderful. The questions are excellent as well. I think the one thing that may encourage more responses is building a simple, private, guided way for people to respond. As you said, this might seem more structured and detailed, easier to digest and respond to.

          Right now someone would respond in the comment section of the post, which is not a bad thing, but people may feel more comfortable responding in a private survey. The survey could include your specific questions and suggestions, but also leave room for people to type in answers.

          There are many services for free forms out there that you could link to, but I used one lately that I think is truly beautiful and simple: http://www.typeform.com/

          Perhaps you could set up a survey meant to take 3 – 5 minutes, then you could add the text (“I’d love it if you would take 3 to 5 minutes to fill out this private survey. It will help me write about the things you care about most. I appreciate your time . . .”) or something along those lines. You could even republish the post at that point with the link to the new survey. You might want to somehow highlight (perhaps in the post title or in the custom msg you include with any social media posts) that the survey is a quick private/anonymous one.

          It’s just my opinion that this will encourage more + honest responses for this survey or any ones in the future.

          It seems like you already promote your content in great places, so perhaps making this change (and of course you could always consider entering any respondents into a small drawing-provided they’re willing to give their email address or something) will help. Let me know what you think.

          1. Regina: What I think, as usual, is that you are an incredible resource! BTW, I just added this page on Stumbleupon because I want to promote you. I don’t know why I did not realize that a private survey is the way to go. Now that you said it, it’s clear. This is a learning process. I can’t wait to check out the link.

            Also, in the last few days, I did get a number of comments!



    1. Sandra, thank you so much for the compliment and I’m honored you added this post as a resource on your blog. I appreciate that you’re sharing it. Headed to check out your site now.

  3. I just wanted to say, Thank You, SO much for writing in a positive inspiring format in all your posts. So many other people write in a negative “voice”, it is just very inspiring and motivational to read your posts. They are all crammed with info, and I love it!! You are the number one blog I come to for blogging advice! 😀 Thank you! Thank you! 🙂

    1. Krystina, a few things here:

      — Thank YOU so much for being so positive and leaving such a sweet comment.
      — I apologize for taking so long to reply. How rude. Please forgive me for that.
      — Your blog is so, so, so cute. I adore the header and watercolor feel. I hope you post a lot more.

      Thank you for taking time to read and to leave your thoughts.

  4. This is very helpful! Thank you I am searching for blog post ideas because I really want to blog more but I don’t really have that many readers yet, but I love doing it so I’ll keep it up <3 Thanks again 🙂

  5. Fantastic! What can I say? Such a great resource. I’m starting a new blog and think that I’ll be taking the ‘INFOGRAPHIC’ path at some stage seeing as I have some design experience to get me going. I’m bookmarking your site!

  6. Absolutely LOVE this article – I’m seriously trying to get some structure into my new lifestyle blog and have been *craving* an article like this. I have a feeling I’m going to get lost in your site for the rest of the day ♥

  7. Regina, this was very helpful. I think you are the second one that have said to have a variety of posts on your blog and not focus on one particular niche.

    I have tried to narrow it to just sports and travel, but I think I feel more comfortable writing about additional topics along with sports and travel.

    Thank you for your great work and I hope you have a great week.

  8. This article has given me some invaluable information! Thank you! As a new blogger (about 4 months old) I’m really trying to learn as much as I can and develop a strategy to increase followers, And continue to enjoy blogging 🙂 Thanks again

  9. This was sooo very helpful. Before coming to this site I was having information overload and I was getting ready to throw my hands up in the air and say forget it, blogging is just way too much… After I read this post I was able to take a deep breath and now I can see clearly. You made me realize that blogging don’t have to be a nightmare. It can be something really fun and enjoyable for everyone. You gave me a very clear road map and helped me to set realistic goals. I am deeply grateful to you for writing this wonderful post. Thank you Thank you Thank you ^_^ I am going to follow your helpful advice to the letter and above all I am going to be patient and just have fun. Thank you again for all your help.

  10. Regina,
    Excellent breakdown, thank you!
    Something’s been on my mind… I create these great blog posts and titles in my mind… But then I think… Hmm… Maybe this is something I should keep for inside my membership… How do you know what to share and what to keep aside?

  11. Thank you so much for this. I was shown this page by a friend who is starting up a business, and she recommended it to me as I am starting a new venture as a blog writer for a company! I had absolutely no idea where to start, despite already running my own blog (bodysexgender.tumblr.com) about social issues. I now have a clear idea of what I can write about. I really have to thank you so incredibly much. Now I’m gonna check out other stuff you have posted to help people like myself!

    Much love <3


  12. So…if I just wrote a post and it doesn’t fit into any of the types is it safe to say its just random babble? And then does that mean don’t post random babble? Things to ponder…

  13. Great advises, thanks you for sharing! I’d like the article even more if you’d added some useful applications. I think they’re a crucial time-saver, so i’m always looking for new ones luckily they’re released quite often. I personally use about 5+ different apps on daily basis. I can’t imagine editing without Whitagram and VSCO Cam because i don’t like instagram’s everlasting filters. Efficient management is impossible without detailed statistics, so Iconosquare.com is my choice. When it comes to following management i use fast-unfollow.com to easily get rid of up to 5000 users not following me back in one day. And finally a scheduler – latergram.me in my case – to keep posting consistently. For most of these apps there are analogues, but always inferior: they have either higher price or fewer functions. If you know some interesting apps please do suggest them to me, i’d highly appreciate that 😉

  14. Thank you for this awesome list! I’ve been looking for ideas to shake up my usual posts. I think a “behind the scenes” post is in order soon… I find those so interesting but I’m not sure how to pull one off for my niche. I’ll keep thinking! Thank you 🙂

  15. Thankyou so much for these tips. I am new to bloging, your tips will help me more.
    If you tell me some improvements for my blog, would be helpfull

  16. This post is amazing, per usual. I had to go back to the beginning of all this amazing info you’ve provided for us. Again thank you!

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  18. Hi Regina. Your blog and posts is very nice 🙂 and inspirationely 🙂 I have one question… How do you make a picture ´´the 51 types of blog posts´´..? Whats programme or what do you use..? Thanks for answer.. 🙂

  19. I enjoyed this read! I started a blog this week and have no idea what/how to do. I have been winging it and looking for good pointers. This was definitely informative and you give great ideas!

  20. I recently started a blog for our company and find this list very useful. Thank you! Only a handful of them we are using or have thought of so far. This list helps get the creative juices flowing.

  21. Regina, you have no idea how thankful I am that you took the time to write this informative blog!!! I am a newbie to blogging and this is the first day I have been learning and writing stuff down. And I’m just trying to get started on my new journey. I know it won’t be easy but what is easy? Nothing is never easy but I know this is what I been wanting for a long time now! And if there is any more information or advice you can give me that would be greatly appreciated!!!!

  22. These are all excellent ideas Regina!

    They come in pretty handy, especially after taking a long and much needed break.

    I’ll put them to use now that I’m going back to blogging.

    Thank you so much for the inspiration 😉

  23. Regina, I stumbled across your blog through pinterest! I found this article very helpful as are most of the other articles I’m now working my way through! Thank you so much for all your articles and information!

  24. I recently started a blog. I’m doing lots of lists and how-to blog posts. I bumped into your site when I was looking for blogging ideas. Thanks a lot for your tips.

  25. I’m two years into blogging and the best performing posts for me have been list posts. In addition to being easy to put together, they attract plenty of clicks which drives up the traffic and shares.

  26. Thank you for sharing this! It’s so helpful. I just started a book blog and was looking for more ideas besides just book reviews. I wrote down at least nine types of posts that I want to try. Also, the blog post format was really helpful too!

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