Welcome to the blogosphere. A place where everyone wants to stand out, be entertaining, gain adoring fans, and get more Internet fame. You, my friend, have many options before you for the types of blog posts you can write as you become the Internet star you were always meant to be. Below, I have included a list of 51 types of blog posts. Not only can your types of content vary, but the format and delivery of your content can differ (see the quick lists directly below).
Just remember: You don’t need hundreds of thousands of readers to accomplish your goals (unless your goal is to outfame Riff Raff—which I hope you do). Most bloggers just need to aim for a few hundred (or perhaps a few thousand) loyal readers in order to accomplish their goals, such as building community, selling products/services, starting a membership blog, etc.
As you begin blogging regularly, use this list of blog post types to keep your blog fresh. Varying the types of blog posts you write can help you determine what works best for your readers. Different posts also attract people who like to learn (or be entertained) in different ways. Being diverse also expands your creativity and helps you create more valuable material. Try one new post type each week for a month to see how it works for you.
Blog Post Formats
Flagship: The type of post you want your blog and your brand to be defined by. Usually pretty lengthy. Best fit for in-depth tutorials, manifestos, and guides or lessons.
Epic: Posts that contain high-quality humor, training, stories, or guidance.
Standard: A typical, mid-length post that offers insight, knowledge, and/or entertainment to your readers.
Update: Quick posts that share news, quotes, tips, or inspiration.
Series: A set of related posts.
Regular Features: Usually weekly or monthly posts that have the same theme. Ex: Thirsty Thursday Drink Recipes, or Ask Rebecca Your Relationship Questions, etc.
Blog Post Mediums
Videos (pre-recorded seminars, tips, quick notes, classes)
Live Video (broadcasts or Q & A’s)
Presentations (including slideshows or screen recordings)
Mix of one or more method in the same post
51 Types of Blog Posts You Can Start Using Today
- Tutorials (text, images, screencasts or videos, audio instruction)
- How To Articles (DIY posts, recipes, quick tips)
- Current Events/Hot Topics (including controversial topics, news related to your industry, parallels between events and your work, ex: 5 Lessons Lady Gaga Teaches Us About Twitter)
- Predictions (how new legislation or product releases might affect your readers, etc.)
- Personal Stories/Anecdotes (use these to establish connections and show similarities between you and your readers)
- Life Lessons/Parables/Sermons (emotional help, relationship advice, life coaching, personal development)
- Educational/Informative Posts (to help establish your expertise)
- Case Studies/Statistics (facts and figures make you look even sexier than you already are, so do some research and give takeaways, key findings, ways to implement the new information, etc.)
- Reviews (restaurants, events, software, movies, books, music, gadgets, and other products of interest to your readers)
- Definition Posts (explain industry jargon–after all, how many times do you search “what is a _____” online and expect/desire more than a simple Merriam-Webster definition?)
- Beginner’s Guides (get people started on major projects or acquainted with your industry)
- Compilations/Resource Sharing (other resources around the Interwebs)
- Resources You’ve Created (eBooks, manifestos, special reports, freebies, etc.)
- Expert Roundtables/Roundups/Panels (ask experts in your field to comment on a certain topic and collect their responses to create one helpful, seamless article)
- Checklists (to help your readers complete repetitive/difficult/important tasks completely and efficiently)
- Profile Posts (on a person, business, organization, or movement)
- Problem Solving (present a common problem your reader/industry may have, then offer solutions)
- Progress Posts (status, _____ gained so far, future outlook)
- Behind-the-Scenes Posts (how you do/make something, how you got to your first 100 fans on FB, how you look when you wake up and how you style your hair on a bad hair day, etc. )
- Humorous/Parody/Sarcastic Posts
- Guest Posts
- Portfolio/Share Client Work (just finished a batch of invitations/a website/a photo shoot? Share.)
- Reader Feedback Posts (surveys, specific questions, etc.)
- Infographics (share important statistics or messages graphically)
- Cheat Sheets (including study guides, tips, tricks, methods, shortcuts, rules, etc.)
- Projects/Goals (invite your readers to complete a goal/project with you–ex. go vegan for 30 days, start a blog, etc.–then post regular updates and encourage community interaction)
- Personal Quizzes (“What type of _____ are you?” Choose topics that are fun/helpful for your readership)
- Seminars/Webinars (can be pre-recorded or live—psst here are my posts on types of webinars you can host and how to host workshops)
- Q&A, Office Hours
- In-depth answers to reader questions (take a question and make a whole post/series from it)
- Awareness/Calls to Action/Cause Posts
- Best of/Top _____
- Image Collections or Image Collages (my trip to Italy in pictures, the hot new looks of the year, ways to wear a scarf)
- Events/Announcements/Updates (1-yr blog anniversary, upcoming party, new product releases)
- Testimonials/Client Achievement Videos
- Customer Showcase (unique ways clients are using your tools, exciting customer achievements)
- Product Use Tips (your own products, others’ products–how to get the most out of _______)
- Meet The Team (introduce readers to your staff or bloggers–one per post or multiple people per post)
- Quotes/Pins (or quote/pin roundups)
- Your Response to Other Posts/Videos/Content on the Web
- Revamped Posts/Follow-up (Has a lot changed on Twitter since you wrote that post 3 yrs ago? Did you reach the three goals you set out to achieve in that blog post from a month ago? Update people.)
- Pick of the Week or Month (clothes, books, blogs, resources, etc.)
So, what do you think? What other post types do you like?
Photo: © Omid Armin – Unsplash.com