Engagement is the name of the game when it comes to your audience.
While text lessons, posts, and articles are of course valuable, in the interest of making your info products (such as group coaching events, workshops or online programs in general) more accessible, delightful, and useful for different learning styles, it’s a good idea to explore the many types of engaging media you can create—easily—and most often without any financial investment at all other than your time. And that’s like the Mary Poppins of media—practically perfect in every way.
Check out the 23 types of media below that you can add to your marketing materials, Facebook groups, workshop content, website, blog, landing pages, and more to create a more valuable and user-friendly experience for your students.
1. Animated videos with voice narration or an epic lesson
As a level up from just slides alone (or from only including video of yourself called a “talking head” video), animated videos can be an engaging, clear way to communicate short lessons, to advertise your program, present a module of your workshop or to help students learn how to navigate your online event community hub.
Try out Biteable, Lumen5 and Spark Video (by Adobe) to create quick and easy animated videos. These programs offer slide transitions, royalty-free music and access to free and safe-to-use stock photos from integrations with Pexels.com and Unsplash.com that you can use in your video.
2. Recorded presentations—video of your slide deck with narration/lesson audio
We love using these in our bootcamps and online events. Even for lessons that you already have completely written out as text lessons, adding a recorded presentation of the same material will offer a different (and appreciated) learning experience for your students.
You can use QuickTime for free, or purchase software such as Camtasia or Screenflow to do this. Another option is to use the low cost eCamm Live (only available for Mac at the time of this writing) to stream live into a Facebook group or page and then save that broadcast to your computer. We also use the video conference software Zoom to do this which offers free plans and screensharing capability. #SoManyOptions
3. Live online workshops
It’s no secret that we live for live workshops. One way to build out the modules of your info product, or add valuable bonus content to them, is to create mini live online sessions on your topic.
You can use them as your main program sections by releasing them on a schedule (as in a virtual summit or a multi-week bootcamp), or you can use them as standalone content pieces (either paid or free as in a weekend business lock-in) to build your email list or to have additional surprise content to offer your audience.
Even as certified introverts, we’ve now done more live workshops than we can possibly count. Somewhere along the way of delivering our infinity + 1 live workshops, we realized that they are a low stakes/high reward way to get used to teaching, test out content, grow your email list, create a content library or build an online course.
4. Online workshops, edited and repackaged (with extra goodies) after the initial recording
This is one of my favorite ways to create NEW value and new content out of something you’ve already done. You can take one or all of the live workshops you created in #3 above and make them awesome by:
Repurposing content isn’t just smart, it’s a critical time-saver. Repackaging (+ editing and adding upgrades) is one of our favorite ways to create NEW value and new content out of something you’ve already done.
You can take part or all of the live workshops you created in #3 above and make them more awesome and easy to consume by:
- Editing the recording down and taking out unnecessary dialogue, time-specific references that don’t apply anymore (ex: “Next week I’ll be doing another workshop on X topic.”), and any sections you don’t feel went as smoothly as you wanted them to (hey, it was live after all and sometimes glitches happen).
- Adding in a re-recording of any sections that you want to redo. You can also revise slides (if you noticed an error after it was too late to fix it), or add entirely new sections that you think of by simply recording your screen (talked about below) and audio at the same time.
- Adding a workbook to the workshop. Now that you’ve done the live event, you know exactly what you actually said, all the points you shared and maybe recognized a few points that you missed . . . why not make an actionable workbook or follow-along notesheets for your workshop? If you were rushing to get a workbook completed for your event deadline, you can now go back and tweak it to your perfectionist heart’s content.
- Creating a PDF export of your slide deck (if you have one) for people to download and use after the fact to follow along with your workshop (audience’s love using the slides as printables after your event). This is an easy to use export function in Keynote and PowerPoint to convert slides to a PDF.
Getting a transcription of your workshop, or transcribing it yourself, so that you have a text version of everything you said. This is something we’ve done by hiring someone from Upwork.com or using Rev.com. While transcription services aren’t cheap, they are a great step toward repurposing your content. Once you have a transcription, you can also provide a more accessible version of your content to people (and/or create captions for the hearing impaired).
Videos of your screen (often called screencasts) allow you to provide software tutorials, or tips/hacks on how to do any type of computer task, and much more. Screencasts are one of our favorite types of videos to create and teach because they don’t require much tech (plus they don’t require you to have your face on screen if that’s not really your style) and can be done for free.
Free tools include UseLoom.com, an easy to use browser extension to capture your screen and create a video of that capture. You can also use Zoom and share your screen while you do a walkthrough of a tool or concept.
Whether you’re bringing in an expert for great tips to share with your audience, interviewing specialists that your audience will find interesting, or creating case studies out of the conversations you have with others, videos that feature you and one to two other people can be a valuable form of content—one where you don’t have to create all of the content by yourself, and one where you get to add more value to your students through the experience and knowledge of others.
Kimra Luna, shown below, is someone who creates regular video content and frequently adds videos as bonuses or resources within her courses.
7. Videos of yourself
When many people think of making videos, they think of the “traditional” course/lesson videos that show a person, talking on screen, for anywhere from a few minutes to an hour or more. And even though there are many other types of videos you can create (as we’ve shown you in this post), videos of yourself can still be some of the most personal, helpful, meaningful type of content you can create because you’re able to connect authentically with your audience who may be scattered across the globe.
Your videos can be inspirational messages, quick lessons, bootcamp updates, answers to audience questions, and so much more. Plus, they don’t have to be elaborate or difficult to create. We love how Bunny White, shown below, records some of her videos for her mastermind brand with simple tech such as an external webcam and QuickTime software.
8. Tutorial videos
Whereas videos of yourself are traditionally thought of as sitting in a well-lit space talking to the camera, you can also create videos of yourself that are tutorials on how to do something, like Joanna Egwuagu’s videos (shown below). You can even create tutorials that only show your hands, or that feature someone else, or that are screen recordings instead of recordings of you. Think of all the Instagram tutorial videos of calligraphy and handlettering that only show hands and the paper. (Because obviously, we spent a LOT of time on Instagram “researching” this.)
YouTube is often used as a search engine for people who want to learn how to do something (change a tire, install a plugin on their website, use their new camera, do a fishtail in their hair, master a yoga pose, etc.) so using some of your blog or course videos on YouTube to attract more people to your brand can be an excellent idea.
But whether you host them on YouTube, Vimeo, Instagram TV, your website, your event site/community, or all of them, tutorial videos can help add to the positive user experience for your audience since you’ve given them the immediate steps/knowledge to complete their task. You’re their problem solver!
9. Live mobile broadcasts
Live mobile broadcasts are a quick, informal way to add value to your audience or create your online course content. You can use them as Q+As, you can share quick points, updates, and ideas, or you can create whole lessons or interviews/collaborations with them. Several live mobile video apps such as Twitter Live (Periscope—shown below), Facebook Live, Instagram Live, and more, allow you to provide this form of online content for free. Instagram Live now offers the opportunity to go live with two people on the same broadcast (from two accounts), so that you can do an interview or co-host a live event (such as a virtual book club).
10. Live mobile broadcasts, repackaged and repurposed after the initial recording
One of our favorite things to do is edit former Periscope broadcasts (after trimming down some of the unnecessary banter or distractions) and add additional downloads, infographics, or content to them, then use them on YouTube, on landing pages, or in various resources for our events. You can view one of Regina’s repurposed Periscope broadcasts right here.
11. Videos that show how to use ______ (your info product–course workbook, course website, etc.)
Video walkthroughs of how to get the most out of a program dashboard, book, site, or feature included in your workshop can be used to help your current students, but can also cleverly be used on social media, landing pages, or in a blog post to entice people to check out your online event. See? Repurposing content is magical.
As an example, Regina shows people how to use Epic Blog (a one-year blog planner and editorial planner) in the video below.
12. Audio lessons (standalone files)
You can either create an audio version of every single lesson, online session or blog post, or create certain lessons or bonus resources as downloadable or streamable audio files. Creating audio allows you to switch up the format for people who want to or need to learn through listening to a lesson as opposed to reading or watching a lesson. Again, this is a thoughtful way to reach members of your audience who have different learning preferences and lifestyles, such auditory learning styles or long commutes where they like to pull on their headphones and learn.
Making your work more accessible is one of the most awesome things you can do for your community and something we highly recommend.
13. Audio interviews
All the same principles and ideas from point #6 above apply to audio interviews. You can host interviews with expert tips, case studies, or lessons that you co-create with another person in an interview-style format. Check out some of Jen Carrington’s interviews with other creatives as an example.
Pssst. Let’s take an almost half-way through break so you can sign up for our free 8-day program and learn the foundations of creating an information product and sales funnel…from scratch! Sign up below to get the first lesson delivered right to your inbox.
14. Audio Q+A files
You can set up a place within your online event dashboard or Facebook group (or on your website) that allows students to ask questions that you respond to with short audio files, text, or even a new course lesson. Responding via audio allows you to create answers quickly, informally, and accessibly for many of your students. Getting real answers from you will add incredible value to the experience of your course.
15. Slide presentations (standalone slides that don’t require additional voice or video)
Using a service such as Slideshare.net, you can upload your slides (including text, infographics, charts, and more) for people to flip through and learn from. For lessons and challenges that are really information-based, or even ones that have some information but are really communicating steps or actions to take, allowing your students to thumb through your slides at their own pace can be a great learning format.
Attractive, easy-to-follow slides have made a huge difference in our audience satisfaction during workshops, in summits, and for various public speaking/live-teaching engagements.
16. Slide files as a PDF download
PDF slides that the student can download can be provided as a download within the course/program dashboard so that people can follow along with them while watching a workshop, or use them as a way to jog their memory without having to re-watch the whole training.
17. Masterclass-style slides
Masterclasses are like online workshops except they traditionally include students/viewers/participants doing work during the event and thus leaving with some tangible, real progress toward their goal. So, if you develop masterclass-style slides, you might create “work breaks” within the slides that prompt certain actions, or you may even create blank slides or space on the slides for students to write their ideas, answers, or notes digitally or by printing the slides out.
In beta and beyond’s “15 reasons and 10 steps to launch your own live group program (in beta) even when you have 0 audience members”, we created an epic 61-page slidedeck (on par with an ebook) which was available for purchase during and after the event so that participants could take more meaningful notes.
This is what we use for both online and IRL (in real life) conference breakout sessions to help students apply what they’re learning in their own businesses.
18. Transcribed text of anything that includes audio
For people who won’t be able to hear your content, and for people who prefer to be able to read your words and take their time with your content, consider getting a transcription made of any/all of your content. As we mentioned before, we’ve used Upwork.com and Rev.com for this service. This can make your course more attractive to your audience, and will also make it actually usable to many people it wouldn’t have otherwise been accessible to.
Increasingly often, people are also watching videos on social media with the sound turned off. Using captions allows you to reach a much wider audience.
19. Course manuals, bootcamp manuals, workbooks, books, or book-like documents
For those extremely long lessons or blog posts, why not use a tool like beacon.by to create an eBook out of your content? A PDF makes information that can sometimes feel intangible into something downloadable with your branding and gives your audience even more value. It puts all the info together in one neatly-packaged place, and it increases the value of your resource as well as offering another way to monetize your content, perhaps by selling it via Gumroad.com.
20. Worksheets or notesheets
These popular adult homework facilitators can also be a key part of how you promote your course or materials. Worksheets and notesheets make great mockups (like the example one below from our free 8-day email course), but they are also an effective way to help students or audience members take action on the information you are giving them in your workshop, course, or online event.
21. Style guides
Whether your live online event is about redesigning a home and you choose to create a template that your participants can fill out with color preferences, lighting choices, and more . . . or you want to give your students a way to keep all their course materials consistent, creating a sample style guide (as a document, an editable image, etc.) can be simply amazing for your people. The example is the bottom right image—it’s a course style guide made with Google Sheets.
If you plan on storing the master document in your Google Drive, make sure to explain to students to make a copy of the document and save it to their own drive before trying to edit it.
22. Document templates
Another helpful type of media you can provide to your students or audience is a document template relevant to a goal they have.
23. Plug-in-and-go files/templates
One other type of resource or multimedia goodness you can develop for your students or audience is plug-in-your-own-stuff-here template files. Like graphics where people can add their own information, or patterns, or a brand video “formula” where people can supply their own content in the order/way you specify for an amazing finished product. We’ve done this for blog graphic templates, Instagram stories templates, and fill-in worksheets hosted on Google Drive.
Which of the 23 media types above can you see yourself providing for your students or for your audience? Is there one you can pick that you can get done in the next 7 days?
Let us know in the comments or on our Facebook page.